January 15, 2019 4:06 am

Jarrett Stone

If the Internet is the Information Superhighway, then content is the vehicle that gets you where you're trying to go.  

Think about it.

Everything we see on the Internet is some form of content (not always quality content, but content nonetheless).

So if you're like most entrepreneurs and wanting to take up as much virtual real estate as possible, then you need to be releasing as much content as possible.

In doing so, you should be attempting to achieve two primary goals.

If the Internet is the Information Superhighway, then content is the vehicle that gets you where you're trying to go. 

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Goal #1:  Grow an Audience

Every shred of content that an entrepreneur puts on the internet is a form of advertisement that can lead to more followers. 

And more followers lead to more customers and/or influence.

But keep in mind, that the content's potential is determined by it's quality. If the content doesn't stand out, then it'll get lost in the noise. 

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Goal #2:  Keep an Audience

This may be one of the most overlooked parts of being a successful entrepreneur.

While growing an audience is fantastic, it's not nearly as important as keeping your audience. Lack of quality content can cause your audience's interest in you to go stale. 

So don't try to maximize your follower count and neglect the quality of your audience.

It's all about balance.

Keep in mind that the key to a successful entrepreneur is a successful business. And the key to a successful business is having your customer/client develop a deep connection with your business.

If you can build that deep connection with your audience, then your audience will go from followers to fans to even disciple-like. 

How do you do this?

Again, by putting out quality content.

The concept is simple. But, the execution isn't... unless you're GaryVee.

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How to Post Quality Content like GaryVee

Unless you're like my grandmother and never use the internet, you've probably heard of influencer Gary Vaynerchuk (aka GaryVee).

He's a machine when it comes to pumping out quality content. As a result, his audience and influence has been growing at astronomical rates. 

If you follow him, you can't help but ask how he does it.

Well, turns out that he posted on his website a lengthy slideshow that shows his social-media strategy (or at least the bare essentials).

Using this information, I went ahead and put together an infographic for you that compiles GaryVee's tips and tricks on create content for social media. 

I hope you like it!

Here it is:

Gary Vaynerchuk's Social Media Strategy

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​Jarrett Stone

Entrepreneur. Lawyer. Total Nerd.
About the Author

Entrepreneur. Lawyer. Total Nerd.

  • Great article. I’m a big Gary V fan and he’s a beast. Content is the king. Success in this internet world is based on a some 3 step formula. Having a skill, marketing yourself through content and monetizing that skill in the million possible ways.

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